There is a simple, yet powerful, idea that good sport CAN make a difference. The lessons learned from sport teach good values, influence positive beliefs and behaviors, and impart critical life lessons that can make a great difference both to individuals and in our society. These lessons spill over into classrooms, business, and the community. That's what USADA True Sport Awards are all about—promoting the virtues of honesty, respect, teamwork, and healthy choices—and rewarding individuals like you who take action and make a difference in their communities.